By Anil Sharma, TMCnet Contributor
Redknee, a provider of business-critical billing and charging software and solutions for communications service providers, has launched its data charging and policy solution, NGRC, at VivaCell-MTS in Armenia.
VivaCell-MTS (News – Alert) is part of the MTS Group, the eighth largest mobile telecom brand in the world, which serves more than 100 million subscribers across seven countries. Redknee’s (News – Alert) NGRC is a proven, real-time rating, charging, and policy management solution for mobile data services. Officials with Redknee said that supporting the launch of VivaCell-MTS’ 3G network, the company’s data monetization platform has enabled it to develop and launch innovative mobile broadband service offerings. This in turn suits the different usage habits and needs of its subscribers as it strives to drive revenue and increase its 80 percent market share against the incumbent and new competitors entering the market. Company officials said that Redknee’s real-time data rating, charging and policy power is enabling VivaCell-MTS to provide transparent and two-way communication with their customers so that they can always be assured of the charges that will be incurred, the status of their tariff threshold and also receive real-time promotions, leading to increased customer loyalty and satisfaction. ”The number of VivaCell-MTS’ wireless broadband subscribers has grown tremendously since the company launched its HSPA/UMTS-based 3.5G network, reflecting the intensifying demand for wireless broadband access in Armenia”, said Ralph Yirikian, general manager, VivaCell-MTS, in a statement. Yirikian said that therefore, the priority for VivaCell-MTS now is to be able to support future data traffic growth. “Due to our extremely competitive market, we are focused on always outstripping our competitors by providing differentiated products that appeal to our customers”, he said. Yirikian said that Redknee’s support has been instrumental to the company’s successful launch of the most innovative mobile broadband services to the people of Armenia. ”The successful launch of VivaCell-MTS’ mobile broadband services further proves Redknee’s real-time personalization and monetization solutions are driving profitability, growth and market differentiation for our customers”, said Lucas Skoczkowski (News – Alert), CEO, Redknee. Skoczkowski said that at Redknee, the company continues to invest in real-time monetization solutions to support the growth of mobile data and content for wireless subscribers around the world.
Anil Sharma is a contributing editor for TMCnet. To read more of Anil’s articles, please visit his columnist page.
Edited by Michael Dinan
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