By Mini Swamy
TMCnet Contributor
As technology afflictions become more prevalent in our lives, creating public awareness campaigns with real, actionable solutions gain in importance. It makes more sense for the message to reach as many people, anywhere, and at anytime.
Keeping this in mind, Jabra (News – Alert), a leader in innovative headset and speakerphone solutions, and Mogreet, Inc., a leader in mobile video marketing, have entered into a partnership.
The aim of the partnership is to create a ground-breaking, international Multimedia Messaging Service based mobile video marketing campaign.
Designed to create awareness and interest in “Cellbow,” or cubital tunnel syndrome, a medical condition resulting from excessive cell phone use without a proper hands-free device, the campaign did receive a lot of attention.
GotCelbow.com is a campaign microsite, which features a humorous video about how cell phone users have been suffering from severe elbow pains and injuries while talking on their phones for a long time, holding the device in awkward positions.
Showcasing how “two hands are better than one” and the benefits of wearing a Bluetooth headset, the video has already been translated into 8 languages and shared in those respective countries, including French, German, Italian, Russian, Japanese and Chinese.
In order to increase consumer viewing and encourage participation, consumers can also enter to win an international sweepstakes by passing the video onto a “friend in need of help” via e-card or mobile greeting.
Gotcellbow.com is the first-ever trans-Atlantic mobile video marketing campaign of its kind to have ever been created. This video can be shared with friends and family using Mogreet’s MMS platform.
Never before has a mobile video campaign been launched simultaneously across so many countries and over as many as 35 wireless carriers including Verizon, AT&T, Sprint (News – Alert) and many more.”The Cellbow campaign is our creative response to a real, growing issue facing many consumers,” Dorthe Larsen, head of marketing, mobile division at GN Netcom (News – Alert), said.
James Citron, CEO of Mogreet, expressed his pleasure at being a part of such a campaign, and said that mobile messaging was the new language in which the world communicated. Citron went on to add that Jabra had recognized and executed a campaign that could reach anyone, anywhere, anytime through a viral mobile video, appealing to consumers across multiple regions using wit and humor.
Through its Jabra brand, GN Netcom is a world leader in innovative headset solutions, and also develops and manufactures a broad range of wireless head-sets for mobile users and wireless and corded headsets for contact center and office-based users.
Mogreet is the world’s first mobile video marketing platform, enabling marketers to combine the expressiveness of video with the ubiquity of text messaging to create the most effective way to communicate to over 200 million mobile phones across all major carriers in the United States.
Mini Swamy is a contributing editor for TMCnet. To read more of her articles, please visit her columnist page .
Edited by Patrick Barnard
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