We spend a lot of time at conferences being serious. After a long (and incredibly informative) week at this year’s ASES and AWEA conferences in Phoenix and Dallas, I spent the last hour of my time in Texas running around like a kid in a carnival, doing all the things I had been secretly wishing to do.
All you trade show organizers and marketers take note! These activities at the AWEA conference were some of the best I’ve seen. This is a very simple, creative way to brand the industry and have some fun during a mostly-serious event.
Firstly, I stopped by the Wind Works for Me booth to get my picture taken on top of a nacelle. Standing on my hands 100 meters above the ground was tough work! After printing out the photo, attendees posted them to the giant “Wind Works” sign outside the exhibit hall.
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