By Rajani BaburajanTMCnet Contributor
StayinFront, a provider of customer relationship management or “CRM” and decision support solutions, has announced the latest version of its consumer goods product, StayinFront Consumer Goods 12.
Offering consumer goods companies the right tools to sell more and better manage, StayinFront Consumer Goods 12 enables them to increase both retail execution efficiency and in-store visibility.
StayinFront Consumer Goods is designed to help both sales reps and managers to focus on value-added activities that will lead to new opportunities for sales growth, according to company officials. It improves efficiency of the team, gives visibility to what’s going on in the store and in the marketplace, and complete adaptability to the way they want to work.
Featuring the powerful, built-in analytics, StayinFront Consumer Goods 12 advances an organization’s ability to measure and drive sales performance as well as giving sales managers a watchful eye on the cause and effect of store activities, the company said.
In a release, Ken Arbadji, vice president of North American Sales at StayinFront, said the new solution adds value by maximizing the sales reps’ time spent in-store and reducing the time needed to complete routine tasks.
“Sales reps benefit because relevant tasks are pushed to the field at the store level while both managers and reps can use powerful KPIs to help drive sales success,” Arbadji added.
StayinFront Consumer Goods 12 also features user-defined Key Performance Indicators or “KPIs” that enables managers and reps to keep up-to-date with what is happening and can be adapted to match changing business requirements. Because they can define their own KPIs and track them over time, managers get a clearer picture of what’s important and appropriately action trends.
The solution allows managers to easily compare data by overlaying current store information with market data, providing insights into the cause and effect of store activity. Managers can also easily configure their own dashboards to ensure that key information is available at a glance.
Consumer Goods 12 also has the ability to support different types of users; there is no limit to the number of roles the system can handle. StayinFront Consumer Goods can support multiple teams covering the same stores, each with their own products and objectives. Transparency is only enabled for the appropriate user.
With StayinFront Consumer Goods, field reps get the materials they need on site — cycle priorities, POS display details, and detailed product information — readily available on their mobile device. This enables them to reduce the amount of collateral that the rep must carry to a store. StayinFront Consumer Goods 12 works on a variety of devices, in addition to mobile units, including smart phones and tablet PCs.
In April the company announced that the Instore unit of Momentum Worldwide has selected StayinFront Consumer Goods’ CRM solution to enhance the in-field performance provided to one of their key customers, a Global Consumer Goods organization, TMCnet reported.
Rajani Baburajan is a contributing editor for TMCnet. To read more of Rajani’s articles, please visit her columnist page.
Edited by Patrick Barnard
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