By Anil Sharma, TMCnet Contributor
Samsung (News – Alert) Electronics Co. Ltd., a mobile phone provider, has launched its new smartphone platform “bada” in India.
Officials with Samsung said that for this first ever Samsung-organized initiative, the company engaged with the tech community and presented the unique benefits and unprecedented opportunities that the bada platform will bring to developers, mobile operators and consumers as well as gave an introduction to fundamentals of bada application development. According to company officials, Samsung “bada”, meaning “ocean” in Korean, is a driving force in accomplishing Samsung’s vision of a ‘smartphone for everyone.’ To achieve this vision, company officials said that Samsung bada offers a feature-rich, ‘open’ platform for providing enhanced mobile experiences to consumers, and a complete mobile ecosystem through a developer support program that both the developers and consumers will benefit from. Based on Samsung’s accumulated expertise in developing advanced mobile phones, the company will enable its users to enjoy ultimate mobile experience through superb features. “Consumers no longer see mobile phones as devices for voice communications. Instead, they relate to their mobiles as communication hubs – as personal gateways to communicate with friends, family and the world at large,” said J. S. Shin, president and CEO of Samsung South West Asia, in a statement. Shin said that this is the era of Smart phones and in the new Smartphone era, the company is committed to making Smartphones available for everyone. “Samsung ‘bada’, our new mobile platform is the key driver of our global smartphone strategy. I see the launch of Samsung bada as a powerful opportunity for developers all over the world, especially the vibrant Indian developer community renowned the world over, to get their applications onto an unprecedented number of Samsung devices worldwide,” he said. Company officials said that open and configurable Samsung bada enables developers to take full advantage of mobile device capabilities to create compelling applications with ease. Applications can use device functions to make phone calls, send messages, or access the contact list. Also, various service applications can share information such as personal profiles, social relations, schedules, or contents with a simple user confirmation in order to provide services with greater personal relevance and cooperative service extension
Anil Sharma is a contributing editor for TMCnet. To read more of Anil’s articles, please visit his columnist page.
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