By Anil Sharma TMCnet Contributor
Samsung and Ideaworks, a privately held technology company, have entered into a partnership to deliver a range of application developer tools and content services.
The partnership initially will comprise of Ideaworks adding SamsungApps support to the latest incarnation of their native development Airplay Software Development Kit.
SamsungApps is an on-device and PC-accessible application store dedicated to Samsung (News – Alert) smart-phone users.
Officials with Samsung said that this first element of the partnership will offer significant benefits to both application developers and the company’s mobile users alike.
Company officials said that in the case of developers, by adding Samsung Apps support this opens up opportunity on Samsung platforms supported by Airplay.
Developers can start with Airplay SDK in advance of these phone launches so that applications that leverage their unique capabilities hit the market at the same time as the devices.
According to company officials, with Airplay, these new platforms can be addressed by a single binary of an application, dramatically improving the economics of multi-platform development.
Airplay will attract new developers to SamsungApps’ platforms, offering more variety and creativity to the expanding SamsungApps portfolio and, as a native platform; there are no compromises in performance so the user experience is enhanced.
The partnership for the consumers will allow the rapid migration of applications to Samsung devices. This rich portfolio of applications will create a more diverse and personal experience that will engender a true bond with the Samsung handsets.
With Airplay SDK allowing developers to use a ‘One Push to Deploy’ approach across all platforms the economics of mobile application software development begins to make sense.
“Samsung’s new mobile product line up is world class. Given the breadth of choice that Samsung is offering to the market, it is imperative that the needs of the developer are taken in to account,” said Alex Caccia CEO of Ideaworks, in a statement.
Caccia said that by choosing Airplay, Samsung is enabling a single sales channel through its SamsungApps program and a single development path across its portfolio resulting in a better economic rationale for development of applications.
Anil Sharma is a contributing editor for TMCnet. To read more of Anil’s articles, please visit his columnist page.
Edited by Marisa Torrieri
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