By Hans Lewis, TMCnet Contributor
According to the recent Strategy Analytics (News – Alert) Wireless Device Lab report “Mobile Application Developers Call for Standards,” there are many difficulties in porting applications across platforms and ensuring applications work across all devices.
In essence, developers would embrace the creation of standards to address this issue.
Chris Schreiner, Senior Analyst at Strategy Analytics said, “App developers not only have difficulty porting their applications from one platform to another, developers also have difficulty across different devices in the same platform. On Blackberry devices in particular, differences in screen size, resolution, input methods and available features make each device seem built on different platforms.”
Kevin Nolan, Vice President of the Strategy Analytics User Experience Practice, said, “Developers also want a more consistent purchase experience for consumers, as well as more flexible pricing options, including subscription-based models.” Strategy Analytics, Inc. provides timely and actionable market intelligence focused on opportunities and disruptive forces in the areas of Automotive Electronics and Entertainment, Broadband Connected Home, Mobile & Wireless Intelligent Systems and Virtual Worlds. Headquartered in Boston, MA, with offices in the UK, France, Germany, Japan, S. Korea and China, Strategy Analytics works with clients through annual multi-client services, management team workshops and custom consulting engagements
This report summarizes interviews conducted with application developers in North America and Western Europe designed to assess the keys to making compelling experiences on applications and the barriers developers face.
Read here about how The Mobile Marketing Association (News – Alert) announced the latest version of its U.S. Consumer Best Practices or “CBP” Guidelines for Cross-Carrier Mobile Content Services.
The new sets of guidelines, developed by MMA’s CBP Committee, provide measures of acceptable and unacceptable practices for all players in the U.S. ecosystem, MMA officials said.
Hans Lewis is a contributing editor for TMCnet. To read more of his articles, please visit his columnist page.
Edited by Marisa Torrieri
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