By Jai C.S., TMCnet Contributor
PartnerWeekly is expanding its suite of services with the launch of an inbound pay-per-call program powered by technology provider RingRevenue.
With this launch, PartnerWeekly advertisers can now use a Track Calls Like Clicks feature to compensate partners with publisher incentives that help drive high-quality, high-converting phone traffic.
“Pay-per-call provides a high-value opportunity for our advertisers and publishers who are looking for new ways to reach and connect with consumers,” he said. “We’ve watched this space take off during the past year, and we know growth and demand are there because it delivers results,” Corey Owens, executive vice president at PartnerWeekly, said. “Pay-per-call is about giving consumers choices, and more choices yield greater results.”
As a company specializing in CPA affiliate marketing, PartnerWeekly believes in applying its best-practice standards to call tracking so advertisers and publishers each get optimal results. Moreover the RingRevenue inbound call platform is said to increase conversion rates and provide better quality consumers for advertisers.
“By enabling advertisers to define exactly what constitutes a high-quality call, they can now be certain they are paying commissions only on the best. And, by making pay-per-call campaigns available to publishers through an easy-to-use, self-service interface, thousands of experienced publishers can now successfully promote pay-per-call campaigns for the first time,” Owens clarified.
“What’s exciting is that it’s not a matter of calls or clicks, its calls and clicks,” said Jason Spievak, CEO at RingRevenue. “ By including a phone number in an ad, not only can PartnerWeekly’s advertisers track and compensate publishers for those calls, they also gain higher click-through and conversion rates online. Phone (News – Alert) numbers tell consumers that the company is credible and accessible, raising their comfort level with making a purchase, whether it’s by phone or online.”
Jai C.S. is a contributing editor for TMCnet. To read more of Jai’s articles, please visit his columnist page.
Edited by Marisa Torrieri
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