By Trupti Kamath, TMCnet Contributor
mDialog, a leading mobile HTML5 video delivery and real-time, in-stream ad management platform, announced the release of its new HTML5 Player libraries along with advanced security and performance analytics reporting features.
The new player will allow iPhone (News – Alert) and iPad web developers to easily deploy HTML5 Video with adaptive streaming, while also providing a robust monetization toolset, including dynamic in-stream ad insertions and interactive ad overlays. ”The mDialog HTML5 Player and new security and performance analytics reporting features not only open up our video and ad-insertion tools to web developers, but make our company one of the most secure and analytic-heavy services for HTML5 on the market,” commented Greg Philpott, President and Founder, mDialog. mDialog is the first to market with a complete solution for HTML5 video and ad management, as well as the first to offer advanced AES-128 security protocols for adaptive streaming on the iPad and iPhone. The new launch further establishes mDialog as the leading video as a service solution for HTML5 video, featuring a robust set of the software services broadcasters and video publishers require to distribute and monetize video on the iPad and iPhone. Any request for a video is made securely over SSL and all requests are signed and protected with token authentication. Each token, after authenticated, becomes obsolete, allowing users access to a video at a given time, but still allowing the broadcaster or publisher to maintain access control in the future. The business intelligence provided by mDialog’s new performance analytics system allows both video content publishers and marketers to make better decisions in placing effective advertising on the iPad and iPhone. The viewers are placed in geographical context using a heat map, providing a powerful visual aide to detail the global reach of video content. While archived reporting histories provide valuable information on long-term viewing trends, the new system also monitors current audience activity in real-time, along with engagement, sharing and viral viewing data as well. mDialog recently announced a breakthrough for iPad live and VOD adaptive streaming with its interactive ad-overlays, which allows broadcasters to monetize content on the iPad. mDialog’s new suite of performance analytics for Live and VOD content provides broadcasters and content publishers with more information to understand the viewing patterns of the mobile device audience and integrates seamlessly with third party systems. Data is organized to show both unique and return views, with all numbers filtered for accuracy, removing false impressions from erroneous sources, such as robots and automated scripts.
Trupti Kamath is a contributing editor for TMCnet. To read more of her articles, please visit her columnist page.
Edited by Alice Straight
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