By Jai C.S., TMCnet Contributor
Marchex, Inc., a call advertising and small business marketing company, has launched Marchex Pay-For-Call Exchange, a performance-based call advertising product that connects advertisers to customers through phone calls driven from online, mobile and offline marketing channels.
Launched in 2009, Marchex officials mentioned that the company has been seeing significant early adoption of this product.
“Pay-For-Call advertising is the natural next step in the evolution of performance media. It is the last mile for advertisers, literally connecting them to their prospective customers through the phone. Each iteration of advertising products and business models – from pay-per-view, to pay-per-click, to pay-per-conversation – brings advertisers closer to customers and the actual transaction while increasing efficiency and ROI,” Pete Christothoulou, chief operating officer at Marchex said.
According to Marchex internal data, over the last nine months, many advertisers using its Pay-For-Call Exchange have experienced higher ROI, with conversion rates for certain customers as high as 50 percent.
The Marchex Pay-For-Call Exchange combines a powerful telephony platform with campaign creation expertise and call filtering technologies to create, manage and optimize advertiser campaigns across more than 50 publisher partners in online, offline and mobile media. Additionally, advertisers have access to rich call analytics and customer intelligence, including caller geography and call recordings.
Marchex has been working with a mission to unlock local commerce everywhere by helping advertisers reach customers wherever they are. The company’s performance-based call advertising products, Marchex Pay-For-Call and Marchex Call Analytics (News – Alert), are reinventing how businesses acquire new customers through the phone.
The company’s Chairman and CEO, Russell C. Horowitz, recently participated at the Jefferies 6th Annual Global Internet, Media & Telecom Conference held on May 11, 2010.
Jai C.S. is a contributing editor for TMCnet. To read more of Jai’s articles, please visit his columnist page.
Edited by Erin Harrison
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