Managing Green Technologies for Global Competitiveness


DescriptionEnvironmental product quality management is seen as a competitive strategy that could help the company improve its bottom line. It is considered to be environmentally correct is a good business that can provide competitive advantage in the long run and help to survive and remain in business. To achieve environmental quality, top management must take the initiative and refocus their goals to redefine their customers. Instead of focusing only on “direct customers. . . More>>

Managing Green Technologies for Global Competitiveness