Latest news 29 June 2010
People are often unwilling to recycle their electrical goods for a variety of reasons, a recent survey has revealed.
Conducted by Recycle Now, the study found that 40 per cent of people are unable to recycle an item because they have formed an emotional bond with it.
An additional 41 per cent claimed that they were holding on to the item on the off chance that it would be useful one day or they would be able to pass it on to a friend.
However, Julia Snape, head of marketing for Envirofone, suggested that consumers might feel differently if they knew that recycling their phone could give the item a “second life”.
“Their phone could go to a developing country where sometimes the communications telephone infrastructure is not as good as it is in the developed world,” said Ms Snape.
“If they knew it was improving their quality of life and the trading opportunities by having that mobile phone, then people would be less attached to keeping it in their drawer just in case.”
Posted by Emily Thomas
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