By Deepika MalaTMCnet Contributor
BenchmarkPortal, in collaboration with the Center for Customer-Driven Quality at Purdue University (News – Alert), has honored Herbalife with prestigious Center of Excellence recognition.
The Center of Excellence recognition is one of the most prestigious awards in the Service and Support industry. The Center of Excellence distinction is offered to call centers only after judging them on a best-practice metrics drawn from the world’s largest database of objective and quantitative data that is audited and validated by researchers from the BenchmarkPortal (News – Alert) in conjunction with the Center for Customer-Driven Quality at Purdue University. This is the first certification earned by a call center in Mexico, based on efficient and effective performance metrics. “This award shows that Herbalife’s contact center in Mexico has attained world class status when measured against its industry peers” said Bruce Belfiore, Senior Research Executive of the Center for Customer-Driven Quality and CEO of BenchmarkPortal. “It is a singular achievement, for which we congratulate them.” Herbalife is a global network marketing company that sells weight-management, nutrition, and personal care products intended to support a healthy lifestyle. It is based in Mexico and boasts of 114 representatives that handle an average of 5,200 inbound and 700 outbound calls each day. For Herbalife this is the third Center of Excellence Award. To ensure a competitive edge in customer service, companies spend vast amounts of money implementing and operating call centers. Therefore it is vital that the call handling process be conducted at best practice standards. This need to function at best practice levels has, in turn, created the need for third-party certification that shows when call centers are operating at this high level of call handling performance. In related news, Herbalife has announced a three-year, multi-million dollar agreement with FC Barcelona, to make Herbalife the club’s Official Nutrition Sponsor.
Deepika Mala is a contributing editor for TMCnet. To read more of her articles, please visit her columnist page.
Edited by Marisa Torrieri
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