By Marisa Torrieri, TMCnet Editor
The recent changes to Apple’s developers agreement could cripple Google’s advertising tools for the iPhone (News – Alert) by creating artificial barriers to competition, the Internet giant said Wednesday.
According to Reuters, Apple (News – Alert) changed the language of the agreement on Monday. As written, it appears to prohibit certain third-party ad agencies from collecting critical usage data from iPhone applications.
Apple’s own ad network is set to launch July 1.
“This change is not in the best interests of users or developers,” blogged Omar Hamoui, founder of mobile ad company Admob, which was recently purchased by Google (News – Alert). “Artificial barriers to competition hurt users and developers, in the long run, stall technological progress.”
AdMob (News – Alert) recently disclosed that roughly one-third of the ads it served in April were for devices running the iPhone platform, Reuters reported. The software is also used by the iPad and the iPod touch.
The initial language of Apple’s iPhone developers agreement, released in April, prohibited data about app usage to be transmitted to any outside analytics companies, which help agencies target their ads.
Marisa Torrieri is a TMCnet Web editor, covering IP hardware and mobility, including IP phones, smartphones, fixed-mobile convergence and satellite technology. She also compiles and regularly contributes to TMCnet’s gadgets and satellite e-Newsletters. To read more of Marisa’s articles, please visit her columnist page.
Edited by Marisa Torrieri
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