By Trupti Kamath, TMCnet Contributor
Direct Communications, which acts as a master agent and intermediary between communication service providers and their retail outlets, has announced the addition of five new call centers in order to expand its marketing of telecommunication services in over 30 states in the US.
Direct Communications offers carriers such as Qwest (News – Alert), Verizon, CenturyLink, Charter, Frontier, HughesNet, Dish Network LMG, and a nationwide Home alarm seller service. Direct Communications is home to over 20 call centers who actively participate in inbound campaigns to promote home services.
“The call center program is growing at a steady pace. Our approach with the call center program has been very conservative over the last 6 months due to the potential legalities which are associated with residential telemarketing campaigns. We can’t just let anybody sell for us; it could bring the entire program down. I think we now have a successful strategy that will allow us to add more centers which we can groom, train, and show how to become successful,” Chris Rees, founder of Direct Communications said.
Direct Communications is adding five new call centers with a minimum seat requirement of five. These five centers will focus on marketing home phone, internet, and fiber optic television services in over 30 states.
“We feel that call centers who have a staff of 5-25 telemarketers are easier to manage, train, and control. Now that we have a proper strategy and a proven method, I’d like us to add 15-20 more call centers by the end of 2010,” Barry Gilinsky, VP Sales, Direct Communications said.
Over the past seven years, Direct Communication has been steadily growing its business and also its number of affiliates. Direct Communications accepts as many as five new business applications a day towards becoming a Direct Communications dealer or affiliate. This alone is making Direct Communications one of the fastest growing master agents in the United States.
In September 2008, Direct Communication worked with VeriFone Transportation Systems (VTS) and Sprint (News – Alert) to creatively alter the mobile broadband connection card to fit and operate securely with custom software in the modified touch screen monitor.
Trupti Kamath is a contributing editor for TMCnet. To read more of her articles, please visit her columnist page.
Edited by Alice Straight
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