By Steve Vonder HaarResearch Director and Founder, Interactive Media Strategies
It takes more than a global economic recession to derail the business video market from continued expansion.
At least that’s one of the conclusions that can be drawn from a business video market forecast published earlier this month by Interactive Media Strategies (News – Alert).
Despite the dampening effects of recessionary pressures on technology investment for the past 18 months, spending on business video equipment and services expanded at a 15 percent rate in 2009, reaching $531 million for the year. The market totals are highlighted in our new Interactive Media Strategies report that measures the size of corporate spending on technologies that enable the development, management and distribution of online video for business communications applications.
Even with the 2009 expansion, however, the so-called “Great Recession” did leave its mark on the business video sector. The rate of expansion in business video spending fell short of previous forecast projections for the year previously published by Interactive Media Strategies and represented a growth rate barely half the rate posted in recent years.
A rebound in growth rates to pre-2009 levels appears to be already in the works.
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